My first Henschel hat was purchased over 30 years ago. I finally decided I needed a hat with ventilation (now living in the Southwest) and was thrilled to find these hats are still made in the USA. The hat is a great value for the quality and I'm looking forward to, maybe not 30 years, but still many years of outdoor activities with my new hat. PS: my first Henschel is still looking great though it has shrunk, and is now a bit tight, due to how its been used and abused over the years.